The last time I checked in on the eTextbook platform at Chegg, it was February of this year; what a difference six months has made! While the original system was impressive, the changes are even more so and they are going to help set Chegg apart in the digital arena. Here’s what’s up:

iPhone Reader: Taking advantage of the retina display on iPhone, the new-and-improved Chegg app now has a direct tie to the eTextbook platform. This experience is fully optimized and provides a crisp-and-clean interface that is easy to navigate and easy on the eyes. Want to take it for a spin? The app has a sample eTextbook, so try it for yourself. Let me know what you think.

Notepad: In the first review, I mentioned the notes feature, but the new notepad is a totally revised experience. Clip a quote, grab a picture, or insert a Wikipedia definition into your note page and start a digital record of the notes and parts of the book you find most interesting. This is particularly helpful when going back to study for a test.

Homework Help: The old system had a Q&A component. The new system has deep integration with the Homework Help social interaction that Chegg is really promoting this fall.

Highlights: When I buy a used book, I typically look at the highlighting from the previous owner to see if s/he did a good job calling out useful content. The new highlight feature in Chegg tech allows you to see passages of the book that have been highlighted by other users. I thought this was a great use of digital content, kind of like getting the wisdom of all others who have used the same text.

While You Wait: While this isn’t a feature of the digital book itself, it is a nice feature of the larger process. Now when you order your textbook rental, if you are worried the book will not arrive by the first day of class, you can pay $0.99 to get a digital copy of the book for seven days while you wait for the print copy.

Chegg is setting the bar high for eTextbooks. As I have mentioned in past posts, Chegg needs a digital strategy to ensure its future now that it has serious competition from many rental companies trying to emulate what Chegg started a few years ago. You can tell by recent updates that the folks at Chegg get it, that they understand that they cannot rest upon their rental laurels and that they must continually innovate and that such innovation must come in the form of an interactive digital hub that is mobile friendly.

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