In an acquision that has been largely known for a while, official word finaly will come today to confirm the purchase of Valorebooks.com by Simple Tuition. SimpleTuition has spent the last year expanding beyond the simple student loan comparison site that it once once. The company now offers credit cards, banking, payback and cost adjusters to help the college student compare financial aid awards and see which schools they can afford.
The purchase of the textbook marketplace provides additional touch points for the company to interact with students during the school year. According to the press release (link to come shortly) the new bigger company will now reach over 10 million students per year. While no numbers were released on the purchase price, Valorebooks is boasting a marketplace of over 20,000 sellers and over 18 million titles.