The Textbook Guru’s Year in Review

Happy Holidays and thanks for reading The site was launched in January 2011 as a way to start, carry out, and share conversations about education, technology, and the textbook business. These are the conversations in which I engage on a daily basis and the questions I get, all gathered here for the community’s benefit.

I’ve looked at my year that was and scoured the site to better understand my readers, what interests you, the kinds of things you want to discuss, and gather some ideas to move forward in 2012. Here’s what I’ve found:

– The blog has had over 15,000 views since first post.
– The busiest day saw more than 385 visitors.
– We’ve posted 91 articles (this will make 92 for the year).
– The Guru (in the forms of email and Twitter) has more than 162 followers/subscribers.
– More than 70 reader comments have been posted.

The Top-5 Articles:
– Amazon Rental – Are eBooks and Rental Actually Cheaper? (link)
– Budgetext Closes Its Door (link)
– International Textbook Editions: A Cheaper Alternative? (link)
– The Move to Digital: Consumer Trends and Drivers Towards e-Textbook Adoption (link)
– Is College Getting Too Expensive? (link)

When I started the blog, I didn’t know what to expect and given the straight-talk approach as an industry insider, I was even a bit worried that I might ruffle some feathers along the way. Anyone who knows anything about academic publishing and technology and education knows that these are industries that are guarded, places where people do not like to share information, an atmosphere where people are suspicious of change. So I wasn’t sure how my no-nonsense posts containing facts as well as my own opinions would go over.

It is fair to say that I have been delighted by the response and that any expectations I might have had have been exceeded. The most important thing I’ve realized is that the blog is only good and useful and valuable if you want to read it. And it seems that enough people do. So, during this holiday season I give thanks to you for taking time out of your busy days to read my thoughts and to respond with your own.

I’d like to hear from you about what you like and dislike about the blog and what you’d like to see in the upcoming new year. Feel free to post it for others to read or email me directly (link).

Thanks again and I wish you a happy and healthy new year.

Comment (1)

  1. Joe

    Thanks Jeff. It’s a great blog, and I look forward to your insights in 2012! The textbook industry is quickly evolving (perhaps not as quickly as some would have thought), so it will be interesting to see what the next 12 months bring.


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