While Chegg has been sharply focused on building a media empire well beyond textbooks and rentals, it’s now clear that BookRenter has taken the hint and is now getting in on content-management and the course-material adoption process. Today the company announced that its now be called Rafter, they will continue to run the site Bookrenter as public brand under the new corporate umbrella. Along with the re-branding they have released a new set of software services that allows educators and college administrators to control and manage course materials using a cloud-based computing platform.
The new system relies upon the company’s eight years of adoptions and bibliographical and sales data to paint a picture of the patterns for more than 11 million titles. The newly named Rafter is hedging its bets that these tools will better enable the adoption process to produce cost-savings for students and colleges. More details on the product can be found at www.rafter.com
This announcement is undoubtedly the first of many of its kind as CAMEX approaches and the many companies servicing the even-more departments of the college bookstore compete to deliver (or at least announce) the next big thing.