Last August Amazon tried to make a splash promoting a new textbook rental program. The only problem was that this rental program was selling digital textbook rental, not the rental of a physical textbooks. Starting last week Amazon began testing physical textbook rental and released the new product to the whole website on Monday. The new service is an extension of the Amazon marketplace which helps protect Amazon from nexus issues.
With this textbook rental offering Amazon has clearly positioned itself to take on the college textbook market. Earlier this summer Amazon announced a 6 month free trial to Amazon Student offering students 2-day shipping for free along with other features such as streaming movie downloads.
It will be interesting to watch how the media responds as they always jumped on Amazon’s back when they do new product releases.