A Textbook Guru Report

Chegg – Internet Study Hall – Banking on the Future

If you’ve been following Chegg as I have, you’ve seen a company grow and nimbly stretch in many different directions in attempts to innovate. Chegg has evolved from a classifieds website into a textbook-rentals giant. When Chegg entered the textbook rental market, well . . . there was no market and they shaped the game. Sure, it could be argued that Book Renter (Rafter) and Campus Book Rentals were on the scene and rentals were occurring on campus, but it was nothing like we see today and Chegg deserves a lot of the credit for the ubiquity of rentals now. (more…)

Amazon Enters Textbook Rental! This time renting physical books.

Last August Amazon tried to make a splash promoting a new textbook rental program.  The only problem was that this rental program was selling digital textbook rental, not the rental of a physical textbooks.  Starting last week Amazon began testing physical textbook rental and released the new product to the whole website on Monday.  The new service is an extension of the Amazon marketplace which helps protect Amazon from nexus issues. (more…)

Why Can’t I Buy My Book Any Where But the Bookstore? Part 1

As back-to-school time gets closer and closer, many students will seek the ISBNs of the books they need for classes. This generation of college students has grown up with Internet shopping and they have been well trained to understand barcodes and SKUs and ISBNs and other retail codes that identify product. (more…)

College Tuition Continues to Rise

According to a study by the National Center for Education Statistics, average tuition and fees for a full-time undergraduate attending a four-year college increased substantially from 2009/10 to 2011/12. The increase for a public institution was 9% in state and 6% out of state. Nonprofit institutions reported a 4% increase. For-profit institutions reported no change. (more…)