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Weekly Roundup March 9, 2011

Every week, The Textbook Guru will round up the top news stories of the week, from the important to the intriguing.

Kindle and Amazon Roundup:

1. Free Kindle This November from The Technium

 In October 2009 John Walkenbach noticed that the price of the Kindle was falling at a consistent rate, lowering almost on a schedule. By June 2010, the rate was so unwavering that he could easily forecast the date at which the Kindle would be free: November 2011 . . . “ 

2. Why Amazon Would Be Smart to Give Away the Kindle from CNN Tech

 “E-books are revolutionizing the publishing industry and reader preferences, and Amazon might be in a unique position to hasten that change — if they decide to start giving away their popular Kindle e-reader for free . . . “

3. Amazon Executive Explains Company’s Kindle Vision from

 “When Inc. launched its Kindle digital book business in 2007, little did many people realize that the company was really rewriting the book on the entire publishing industry . . . ” 


CAMEX RECAP – Rental, Digital, and Bankruptcy!

Last week was the annual Campus Market Expo. The 2011 event was held in Houston, Texas, and while this show is for anything and everything college bookstores, the textbook industry favors the expo as a launching pad for new programs, training, and announcements, as well as a chance to set the stage for the August back-to-school season. So what’s the scoop on CAMEX 2011?  What was the buzz? What were the trends? And what were the expectations? Keep reading to find out.
Like general e-commerce, textbook rental was again center stage. In addition to the traditional CAMEX vendors, several online rental companies, including, (through Bookstore Solutions), and Chegg, were present at the show. 

Surrounding the event were several important press releases regarding rental and the rental players:

  • announced its partnership with NACS in order to position the move as uniting online rentals and bricks-and-mortar college stores as the ultimate source for affordable textbooks.
  • BookRenter also had a nice timely release on the company’s stability and immediate intentions as they announced raising a Series-C round of funding in the amount of  $40 million.
  • Chegg announced its partnership with the Independent College Bookstore Association in a new commitment to deliver affordable textbook rentals to campuses nationwide.
  • Follett announced a new online-rental solution for independent bookstores.


Cash-Strapped College Part 3: Now what?


This is the last of a three-part series on how to save money on your education. Find the first post here, and the second here.


I believe more congratulations are in order if you are reading this section. You’ve suffered through 4-5 years of undergrad and you’re looking toward the future. Maybe you are a bit more weathered and a bit less bright eyed and bushy tailed about the future, but you’re here and you’re going to make the best of it.


Dealing with huge loan payments in an already dismal employment market can be back breaking. On top of the car payment, credit card payment(s) and cell phone bill, you now have to start paying for that sheet of paper on your wall that says you learned something. But don’t fret too much—you do have options.


STAY IN SCHOOL: This is the first option many consider and as counter intuitive as it may seem, the idea has some merit. While sticking around for grad school or another BS/BA may easily double your debt, it also allows you to defer your payments until you graduate. While this tactic obviously digs the hole even deeper, it buys you time. Time to get more education, more internships and presumably a competitive edge in the job market. It also buys you time outside of the job market in the hopes that when you are finally forced from the warm cocoon of college life into the unforgiving “real world” that the job market will have improved.

DEFERMENT: Instead of staying in school to defer your debt, among other reasons, you can also defer your debt for other reasons that don’t come with more student loans. Besides student enrollment, deferment comes in two other flavors that you should know about: economic hardship and unemployment.


The iPad2: Changing the Education Game?


(Image courtesy of Engadget)

Yesterday, Apple (in the form of Steve Jobs himself) announced the eagerly anticipated iPad2. The new device is leagues beyond the original of a year ago and heads above the competition. Faster, more powerful, lighter, slimmer, more connectivity, heavy on multimedia tools, with a camera and loads of apps, the iPad2 is really bridging the gaps between laptop, netbook, and tablet.

And the kicker? Same price as the original iPad, which started at just $499.

In the presentation yesterday, we saw lots of pointing to the iPad2’s role in education. From the image of the intersection between Technology and Liberal Arts streets to those of the teacher using the device as a presentation tool in the classroom, the vibe was definitely that it was a viable device for education. But as for specifics, there isn’t really anything new or directly targeted toward students and the iPad2’s role for students was merely sort of vaguely implied. As well, iBookstore remains the source for books for the iPad2, but it’s not as if many academic publishers have come on board and made their textbooks for sale in that format.


Press Roundup – March 1

Every week, The Textbook Guru will round up the top news stories of the week, from the important to the intriguing. To kick things off we will look at some top headlines from February.

1. NACS and BookRenter Introduce New Services to Help College Stores Become the Ultimate Source of Affordable Textbooks from PR Newswire

The National Association of College Stores (NACS), the leading resource and advocate for the higher education retail market, and BookRenter, the largest and fastest growing online textbook platform, today announced a strategic partnership designed to help college stores become the ultimate source of affordable textbooks. NACS, through its subsidiary NACSCORP, will begin offering three new BookRenter services to its 3,100 member stores, increasing the delivery speed and convenience of textbook rentals while driving foot traffic into stores and increasing customer loyalty.

2. BookRenter Secures $40 Million in Financing to Continue Rapid Platform Growth from PR Newswire

 BookRenter, the largest and fastest growing online textbook platform, today announced it received $40 million in Series C financing.

3. Flat World Knowledge Named to “2011 Hottest New York City Companies” List from Pressit

 Flat World joins Etsy, Tumblr, and Foursquare on this year’s list of the fastest-growing technology and media companies in the New York City metropolitan area


Cash-Strapped College Part 2: Once you’re there


This is the second of a three-part series. Find the first post here.

Congratulations, you’ve been accepted to college and secured enough scholarships, loans and savings to enroll. Now you get to explore the large and exciting (and parent—free) world that is college life. Chances are this will be your first time living away from your parents and it’s probable that you’ve never managed your own expenses before. With all the freedom that college offers, it can be easy to forget that you don’t always have the finances to explore all of that freedom. 


By this point hopefully you’ve sat down with your parents, or at least had a serious discussion with yourself, and created a monthly budget. It’s important to not only plan for your known expenses but to have enough wiggle room to accommodate unforeseen expenses like car repairs, replacing stolen property or even late night pizza for your “study group.” With that in mind, it is important to cut corners where you can because every penny you save is a penny you don’t have to borrow and pay back later at 12% interest.


Here is your guide to pinching your pennies at college.


The search for value: Guest blog by Cheapism

The Textbook Guru wants to bring the best advice, insight and tips from other insiders and money-savers. This week, we’re happy to share a guest blog post by Sarah McClutchy at Cheapism is a consumer review site that shows you not just the best products, but the best value products.

Cash-strapped college students should always be on the lookout for deals. Why? Because textbooks aren’t the only category with money-saving possibilities. Take the time to do some online research before plunking down big bucks on furniture, electronics, or home and kitchen items and you’ll discover how to get the most bang for your dollar. After all, you want to find products that are not just inexpensive but products that will last for several years. Make it a rule to only buy products that get a thumbs-up from reviewers.

Start your research at product review sites. You can find expert reviews on sites like Consumer Reports orCnet, and user reviews on Epinions and Amazon. Then there are sites like Cheapism that pull and analyze opinions from around the web to make informed recommendations on everything from cheap space heaters todiscount eyeglasses. Cheap price tags don’t always mean cheaply made – you just need to know where to look and how to distinguish between the deals and the rip-offs. Because the bigger the bill the bigger the potential savings, we decided to focus this blog post on a couple of big ticket items.

One college essential on which you can save hundreds is a laptop. Before you spend $1,000+ on a popular MacBook, check out models costing less than $600. In its cheap laptops review, Cheapism recommends theGateway NV55C03u ($500) and Dell Inspiron 14R ($520). Each of these more affordable options is equipped with Intel’s Pentium P6100 CPU dual-core processor, runs at 2GHz, and includes the basics:  Microsoft Office, CD/DVD player, and wireless support. If you want to splurge, the Toshiba Satellite L655-S5096 boasts a 15.6-inch screen, costs about $680, and is another good option. According to the Cheapism review, many consumers are more than satisfied with these products, which are quality cheap alternatives to the trendier, but higher-priced, Mac models.


A decrease in Pell Grant spending: Should we be concerned?


My quick answer to the question is “Yes, we should!” Simply put, any time money is taken away from college students, more students will find it harder to afford college. Many families prioritize saving for retirement first and paying for education second, based on the assumption that they can usually find money and assistance to help pay for college, but that it is more difficult to find money to fund life after retirement.


Let’s look more closely into these proposed Pell-Grant cuts so we can better understand them. According to’s article “Obama’s budget to target education Pell grants,” the cuts will come in two ways:

  1. Students will no longer be eligible for two Pell grants per year. In the past, students could apply for one grant for the regular semester and then another grant for summer school. Now students are limited to one or the other.
  2. The second cut affects graduate and professional students and comes in the form of how the government will pay the interest on loans to those enrolled in these programs.
In all, the purpose of the proposed cuts is to save around 100 billion dollars over a 10-year period, but to what effect? How will these cuts affect enrollment and graduation and drop-out rates? It is clear that with new Pell-Grant limitations, college students will have to spend more of their own money or find alternative funding in order to get degrees. According to’s article “Congress Proposes Big Cuts in Pell Grants,” the proposal will cause more than a million students to lose eligibility for the Pell Grant as it exists now. The article states that every $100 change in the maximum Pell Grant corresponds to about 200,000 recipients, and the proposed change will impact 1.7 million low-income students.
According to “The Rising Price of Inequality: How Inadequate Grant Aid Limits College Access and Persistence,” a report published by the National Center for Education Statistics (NCES), there is a growing gap between those who aspire and are qualified to go to college and their ability to meet the financial requirements for enrollment. So is this program of proposed Pell-Grant cuts short sited? If we take our brightest minds and place them in schools where they will not be academically challenged (or deny them higher education entirely), will we produce the top-quality college graduates we need to lead us into the future? Are we mortgaging our future for short-term savings?

Flat rental sales, changing leaders: Recap of January Rush, 2011



With the hectic back-to-school rush now over, I’ve had some time to sit back, wrap my head around the numbers, and try to make sense of everything. Hopefully, doing so will provide some perspective as to where the market is headed and what we all can expect as we get ready for the August rush. Below are my findings and some explanations based on comparisons and sales from

Rental Increases Compared to January 2010, but Flat Compared to August 2010

The recent growth of textbook rentals is on the minds of everyone in our industry, but is the market continuing to grow? The answer is both yes and no. January 2011 compared to January 2010 shows that rentals increased in market share from 4% of revenue to 14% for a 350% growth rate. When we look at January 2011 compared to August 2010, we actually see a slight decline from 16% to 14%. 



Cash-Strapped College Part 1: Before You Leave


Next to purchasing a home, paying for college is one of the largest investments in a lifetime. Obviously, saving money is on the top of the priority list. Having wealthy parents is the first money-saving strategy. If that’s out of the question, there are still a few things you can do before, during and after your college years to save money. This is the first of a three-part weekly series, and going in logical order, will outline some strategies for both parents and students to cut costs and reduce loans before you even get on campus.


The earlier you start preparing for college the better. For parents, starting a college fund earlier rather than later is always advisable, even if you feel you can’t contribute very much to it each month. One option is a 529 savings plan, which is especially beneficial if your student is aiming for a state school. These plans  “are operated by the state government, [and] allow you to lock in future tuition costs at participating schools at today’s prices, providing a guarantee against tuition inflation” says Rachel Grumman, in her Mom’s Guide to College Savings.


Things like having an after school job to put money away can help too, but one of the most valuable things a student can do is learn how to budget. Learning about money goes hand in hand with earning money, and high school students who are responsible for their own expenses are often more financially responsible when they reach college.


Lisa Belkin, at New York Times blog Motherlode, says that “being the parent of an 18-year-old means second guessing a lot of choices made over 18 years, and one that I might have done differently is the decision not to have him get a job until the end of high school.” Her regret isn’t unique, as any parent slammed with a credit card bill or a pleading phone call can attest. Over the course of a four-year undergraduate study, the ability to budget their income and avoid expenses can save a student more than many scholarships award.