Move to Digital

This week, I sat down with Eric Frank, the founder and president of Flat World Knowledge. Eric has over 11 years of astounding success in higher education publishing before breaking the mold with Flat World Knowledge. If you haven’t heard about them, its about time you did. They are changing the textbook game, leading the pack in digital open and free college textbooks.

This is the first part of a three-part discussion with Eric, also available below in Podcast form below, about our experience with digital and how it’s rapidly changing the textbook environment.

The biggest points brought up:

  • OPEN SOURCE CONTENT:  “That’s a big debate in the context of 80% of jobs in 2020 are requiring degrees and 40% of people will have them. What barriers can we remove and just the whole question of free content in whatever publishing or information field you are in, what is that about—open systems and open source supplies for more and more things”
  • THE COST OF DIGITAL: “I think people are looking to technology to keep costs down, and I think that it is often over looked in the tech debate but probably one of the greatest reasons tech gets adopted across lots and lots of markets—cause it’s driving costs of things way down.”
  • DIGITAL PLATFORMS: “I actually think of open content being more of the ‘car,’ and the things like Blackboard delivery or Inkling delivery on an iPad as being more of the highway that it is driving on. I’m not sure that they are mutually exclusive.”
  • WHERE CHANGE WILL HAPPEN: “If the question is ‘where digital will be implemented faster,’ it probably will be higher ed.”

[soundcloud url=”″ params=”show_comments=false&auto_play=false&color=c51013″ width=”100%” height=”81″ ]